Computer Technology Staffing - Logo

BRAND MANAGER

Description:
An immediate opening for a Brand Manager for a highly recognized hand gun line. The Brand Manager will evangelize the brand in the US market. This position will be responsible to develop and implement high impact consumer marketing programs that drive sales, build profitability and reinforce the brand strategy.

Responsible to develop and execute activities in consumer marketing, forecasting/planning, in-store, communications, promotions, trade marketing, product and program development , communications, budgeting and business management.

Interface with German manufacturer in key functional areas, to execute the annual business plan in the US.
Principal Duties:
Business Management
  • Manage sales and margin goals
  • Develop strategic business plan
  • Develop annual CY and FY business plan
  • Recommend and maintain pricing strategy
  • Generate monthly business performance reports
US Marketing Activities
  • Develop and implement high impact consumer marketing programs
  • Develop marketing campaigns and media planning activities.
  • Responsible for driving content of the website.
  • Represent and evangelize the handgun brand at key trade shows including – Wholesalers show, SHOT show, NRA , Buying group and Distributor shows.
  • Represent the handgun brand at key Customer presentations.
  • Primary liaison to U.S. Sales representing the brand
Product Development
  • Provide input to the product development process.
  • Coordinate new product development plans with Germany
  • Provide forecast and planning guidance to Germany
  • Provide guidance to Germany on U.S. market and regulatory requirements.
  • Develop and implement special products including product definition, pricing and set-up.
Skills:
Strong business acumen, analytical and project management skills
Results driven and have strong communication and negotiation skills
Education:
College degree, MBA preferred
Experience:
Minimum of six years of brand, marketing, sales or business management experience in consumer products preferred. Firearms industry preferred.
Salary:
$66,000 to $99,000

Click the "Back" button on your browser,
or go to another page by clicking on a button below.


Computer Technology Staffing, LLC
Copyright © 2001
All Rights Reserved
Last Updated: August 2009